Setting up the perfect WordPress Site for business is definitely fruitful as well as difficult at the same time. Setting up this WordPress becomes mainly difficult due to the expense if being done by professional designers and developers. So, for this the best option is to build the WordPress site all by oneself, using several cost-effective tools.
The next section serves as a great guide, depicting steps that are needed for designing and building your own website. Steal a glance and get it build today:
What will be the Website platform?
The most important thought process involves that what will the visitor’s perceive or achieve after visiting the site. What will be the conversion for business? This would obviously vary from one business to another, but there also certain common instances like:
- Submitting a contact/inquiry form
- Completing the purchase of a product
- Calling a telephone number on the website
- A bricks and mortar store may want customers to get the address details from the website and visit the physical location of the store.
So, these above conversions are easier to track than others. The conversions most important for the website not only impacts the pages and their designs, but also the functions required. Detecting the components which are best for the website are the best options than to go back and make the necessary changes when the process of development and designing has already began.
Domain Name and Hosting:
A domain name needs to be decided. After that, the registration of it, and then purchasing the web hosting for the website. No, this selection of the domain name is another difficulty as almost all the popular names have been registered.
Then it needs to be checked that if the actual business name or the desired domain name has been registered, for instance. mybusiness.com. The domain name availability can be checked through whichever domain registrar would resort to. If the domain name has been registered, then the user needs to be more creative, e.g. many digital marketing agencies may add ‘digital’ onto the end of their business name such as ‘mybusinessdigital.com’.
After deciding the domain name, web hosting needs to be purchased for the website. This provides a place on the internet for people to enable access to the website. Shared hosting is priced very low in the recent past and this should suffice if the user has a low traffic website. If the site starts generating to drive a lot of visits, then hosting can always be upgraded in the future.
SEO and Keyword Research :
This step involves detecting the kind of components which the potential customers search for. Even while considering it as an SEO task, it is definitely a very good user experience by identifying the information visitors are expecting on the website.
So, for this, a Google Adwords Keyword Planner is needed. This is the tool used for generating lists of keywords and their monthly search volume. Users might also filter the results by location. So, for the businesses which only serves a specific area, this needs to be set this to the user’s location.
Generally, the higher the search volume is, the greater will be the opportunity, but making the competition more difficult. Only those are set as target keywords that are as relevant as possible to the service or products provided. For example, if the user is providing a computer repair service, then considering ‘computers’ by itself as a keyword to focus on, won’t be appropriate. It is going to be too competitive and because it is very generic, conversions rates are likely to be very low. Instead, the user would want to target a keyword along with the lines of “computer repairs in [insert your location].”
So, things needed to be done at this stage:
- Identifying all the keywords relevant to the start-up and search volumes.
- Categorizing these keywords into logical groups so that it can be assigned to webpages.
Now, a clear list of the keywords most searched by the targeted audience has been sought and depending on this, the contents of the site are placed. The best plan is to create as much as content needed to target all the keywords thought to be relevant to the business. If this is exceeding the time limit for placed for launching the website, then keywords should be prioritized and the creation of a content calendar is needed for updating the website after launch.
Apart from texts, various other types of media can also be used for better engagement of viewers. A list of other types of content:
- Interactive tools
In case of any difficulty with the contents, a copywriter can be hired, to make the work easy. But, this could be an additional expense as well and even the quality of the writers might vary greatly.
While considering a website’s hierarchy, it is, of course, expected that the most important pages would go higher up, although many a time this also might not be possible.
However, it is not important to let the website’s structure define the internal linking of the site. For example, in any eCommerce site, it is expected that with the important product that generates the most revenue, the important product pages would be linked to from the homepage, possibly in the main navigation, the footer and many other places since it is considered to be so important. This would mean that not only would search engines understand that this is an important page, but also that visitors will easily be able to navigate to it. So these are the following pages that are essential and present in almost every website for linking to the product pages:
- About page
- Terms and Conditions
The recent past has also witnessed the one-page website becoming popular and is the best option if there is not enough content for the website.
Designing with Wireframes:
The Wireframe stage decides upon the look of the website. Several tools such as wireframe.cc decides the way the content will be placed on the page. Even if there is no access to this, a simple sketch edged out through pencil on a paper would also help to design the website. To create such wireframes, outlining on where elements would be placed on a website and their approximate sizes are necessary.
While laying out the content of the webpage, these following factors need to be considered:
- The way the visitor will scan the page, rather the places where the visitor’s eyes would get drawn.
- Keeping in mind the goals of the visitor, i.e. purchasing a product, submitting a contact form, creating an account.
- Keeping the layout simple and easy to navigate
Further, there are various interface patterns that have been identified. These provide guidelines for the way the layout should be structured based on the way that people scan web pages as well as the type of content the page is presenting.
Branding and Style Guidelines:
After creating wireframes for the new website, so now it is time to define the styling of elements within those wireframes. It is definitely a good practice to document key elements of the website design so that the style would remain consistent between different sections of the page and across even the entire site. Also, in case of a third party working on the designing of the elements of the site, guidelines can be provided to them to ensure the work they are doing is in lieu to the rest of the website.
So, now this is the time for website building. May be the hosting has been done been already, but a better option is to develop it locally on the computer. For this, a local development environment is needed. For this, there are numerous options like XAMPP and Vagrant.
After the development of the environment, WordPress installation can be done. This involves downloading the latest version of WordPress here. Then unfastening these files into the root directory of the locally hosted domain, opening the database management tool, for e.g. phpMyAdmin, would lead to a new database for the WordPress installation.
After this process has been completed, the user can visit the virtual host domain name and go through the regular WordPress installation process. Once this is complete, the WordPress site is setup and finally ready to start building the theme for the site.
Installing WordPress Plugins:
There are several plugins that can be used for our website. These aids a lot in tasks like optimizing the site search, improving performance and boosting security. The following plugins can be installed:
- WPMU DEV Dashboard
- SmartCrawl for SEO
- Defender for security
- WP Smush Proto optimize images
- Snapshot for backing up your site
- Google Analytics + for, obviously, Google Analytics
Building the Site With Upfront:
Upfront is the latest way to build the new site with minimal coding. The theme building can be initiated from the scratch or also the Upfront themes can be customized if needed if there is a similar layout to the design needed for the website. Just the installation of the core Upfront files and Upfront theme builder via the WPMU DEV Dashboard are needed. Once, it is done, theme building can be started.
Tracking Users with Analytics:
A very important thing before the final launch of the website is to track the place from where visitors are coming and engaging with the site. This further helps in optimizing the website over time to time by recognizing the pages that don’t work well, marketing channels and invest in them for future.
For this, Google Analytics is needed, which provides free and extensive data. Even its installation is easy.The user just needs to get the tracking ID and add it to site owner’s Google Analytics + plugin under Settings > Google Analytics within the WordPress admin. The tracking code can also be found upon here.
Launching the WordPress Website:
The website is now ready to launch. If the owner chooses to develop the website locally, then transference of the final theme files and database to your online web hosting is needed. This can be done in a number of ways, either by using plugins or manually.
If using the plugin, then Duplicator is a good instance for a free plugin. If taking the manual approach, then all that is needed is to export the local database and import it to the live hosting database.
Navigating to the homepage of the production site and then perceiving the new website is important. The owner should now review all the pages and content to ensure it has migrated across correctly.
In the end, of course, hiring professionals for building websites is always easy, but when there is a budget constrain, self-help is the only option. So for that, these steps are the most necessary. Try it!!!