Link building is one of the most ancient and supreme practices in search engine optimization. Getting a ‘backlink’ i.e. any website containing a specific site’s link, in reference to the search engine score, is always beneficial for that particular site.

The way search engines handle digital connections, individuals are more concerned about fixing a ‘nofollow’ link. This is nothing but an adjustment code that tells search engine to not to follow the path to its intended target. Of course, the connection will still make a move after a human click on it, but search engines will impede their motion.

So, the nofollow tag on a link is used when:

  1. There is a link to a site which the user can’t vouch for.
  2. The user links to a site which will require login or registration.
  3. The user resorts to an affiliate link i.e. linking to another site, with whom the user has some kind of paid relationship.

Now, an easier way is to install the NoFollow plugin for WordPress. This includes adding a title field and a nofollow checkbox in the insert link popup. The links can be made to nofollow as they are being added.

A list of steps for the installation of the Plugins:

  • Visit the Plugins area of the WordPress admin panel

Plugins area of the WordPress admin panel

  • Click the ‘Add New’ button on the top left. Search for “Title and Nofollow for Links.”

Click the ‘Add New’ button on the top left

  • Install and activate the plugin.

Install and activate wordpress plugin

  • The final step which states Add rel= “nofollow” to link. This box allows nofollow, after clicking on the ‘Add Link’ button on the bottom right.

check nofollow tag

But this plugin is not applicable if the user has a multi-author site, as the authors might not remember to check the box for some external links. Here, the solution is something else, which does not require any user input.

So, take a quick glance at following steps to add the nofollow tag to a link:

Step 1: Write a page or post.

Step 2: This includes adding a link to the text as it would be done normally. To be more precise, in WordPress, this states highlighting the text to be linked and then click on the link icon at the top of the post input window.

adding a link to the text

Step 3: This states about connecting to HTML mode. This is also quite an easy task in WordPress by shifting from the ‘Visual’ tab to the ‘Text’ tab right at the top of the post window.

connecting to HTML mode

Step 4: Now, the search is for the link in the HTML, which looks similar to this.

do follow link html code

Step 5: The final step is to add the tag rel= “nofollow” within the <a> tag, which is similar to the image below

no follow link html code

The thing to remember is that this nofollow function is of no use when working on the enhancement of the SEO of the website. But this function is inevitable as after this function it is not necessary to share the link juice with every webpage the user finds online.

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