As per the recent reports published by W3techs, a service run by Austrian consulting firm Q-Success, that surveys the top 10 million sites ranked on Alexa, WordPress content management system (CMS) now powers almost 30 percent of all sites on the web.
WordPress is quite remarkable, having made a distinctive mark for itself and the way it has sustained its dominance for almost 14 years now. Also, what makes this all the more impressive is the fact that it is used by over 59% of websites which use a CMS. The developments in technology, the rise of platforms such as Medium, and the host of competing for CMS which have arisen, actually help us in comprehending that just quite how impressive achieving a market share this high is.
So, this article basically deals with the eminent features of WordPress, which have contributed greatly to the industry-leading market share, thus making it the prime choice for almost all the websites.
Let’s have a look at them:
1. Continuity over a long period of time
Consumers love continuity. So, as long as a product continues to live up to the user expectations, a majority of them would stay with it for familiarity, reputation, and general ease in not having to re-code a site or transfer databases between platforms.
The WordPress product has consistently remained at a high level. This largely pushes updates consistently, making its source code available on GitHub, and does not implement very scintillating features or make any significant changes which deviate from the original product.
2. Access to wide range of great resources:
The long-standing presence of WordPress has enabled for some phenomenal resources to get their growth over time, including tutorials, help-guides, themes, and more.
So, when a platform has such mass-adoption as WordPress, the longer it remains a great product, the more resources are made available from users and entrepreneurs. So, having sustained this over such a long period makes it difficult for competitors or startups to come anywhere near competing in this regard.
3. Offers easy-to-install plugins:
Following from the resources, the plugin market for WordPress is an especially large pull factor for the platform. This is quite a vast selection listing a one-click solution for almost anything users would wish to achieve for the website. Particularly for the newbies and regular users, this is a huge addition, and with that allowing them to achieve things that would otherwise be exceptionally difficult to have to source the code themselves. The plugin market dominates that of Joomla, Drupal, and other competitors, declaring WordPress as the clear leader in this category.
4. Employs transparent security practices:
Previously, WordPress has had security issues in the past. Also, stating the nature of the product and the scale on which it is used, these issues are inevitable as a part of its growth.
WordPress now makes its code publicly accessible to all, making it unlikely for any issues to go unseen by the security industry. So here, updates are being pushed regularly, leaving the main threat to users who do not regularly update. Also, given that 92% of users are on the latest version, this is a minor issue, which convincingly beats adoption rates of systems such as Drupal who achieve only a meager 12%.
5. Appeals to more than just blog sites:
One of the main aspects of WordPress, which contributes of WordPress is so widely used is that it isn’t marketed exclusively for blogging websites. Also, while many sites use it in this way, it’s also widely implemented on product and company websites with static pages. This also allows developers and users to set up a website with a clear and easy-to-use dashboard, where content can be edited without having to touch a single line of code.
6. Accessible to beginners as well as experts:
WordPress is much more accessible as it offers two platforms of effectively the same product. WordPress.org is the primary product, permitting users for self-hosting and editing themes and settings. While this offers extensive functionality, it is by no means limited to power users. This abundance of excellent documentation and tutorials mean that WordPress.org can be used by almost anyone, regardless of technical ability.
However, even after this, not everyone is looking for a solution with such an expansive feature set. This is the reason why, WordPress also runs WordPress.com, operating in a similar manner for sites like Blogger and Wix. This allows for quick and simple setup, obscuring any technicalities and making it a go-to platform for starting a blog. On the other hand, each separate product helps market the other by using the same name and branding.
7. Simple, user-friendly interface:
WordPress’ user interface is quite a great thing. To maintain what is effectively the same user interface over such a long-period speaks largely for its ease of use and user satisfaction.
To speak more, the design is simple, high-contrast, with accordion style tabs which conceal itself away from the extensive list of pages. It uses a simple on-brand color scheme and universal, easy-to-understand icons. By initially planning out the user interface to be highly functional, and focusing on longevity, they have withered away from the effect of constantly changing, that is mostly frequented on other platforms. This has almost eliminated any risk of alienating users and eradicates the need for users to continuously readjust to the user interface. Thus this becomes a great user experience as it’s simple and familiar, and is everything a user can ask for.
To conclude, while new blogging content management systems would continue to arise which are quicker and more lightweight, WordPress’ staying power comes in its brand, extensive resources, and ability to be used for not just blogs, but almost any website users would ever wish to create.